Our mission is simple.
To create memories by delivering
progressively traditional,
handcrafted craveable food, in a warm space
shared with friends and family.
Meet Our Founders
Pierre and Karen Heroux, Co-Founders
To know them is to love them. You can’t help it.
Homespun
[home·spun/ˈhōmˌspən/]
adjective.
simple and unsophisticated.
Our food is simple. The core to all our recipes are whole, natural ingredients. 100% pure New York State maple syrup (aka liquid gold) being one of the key organic sweeteners we use to make our sauces and dressings.
You know, food with integrity.
our family farm in rural Quebec.
Where it all began…
Pierre Heroux spent summers working on the family farm in South Durham, Quebec. The Proulx Family Farm specialized in dairy and maple syrup production. Little did he know, 45 years later, it would be the foundation of his own family business.
Breakfasts on the farm were simple. Homespun crepes cooked on buttery cast iron, stuffed with brown sugar and the family’s own maple syrup. The smell of grandma’s cooking wafted through the farmhouse and welcomed these tiny humans into the home. We’re not sure if they were actually WORKING or just playing in the cow pasture, but when they pranced into the door, there was grandma, table set with that familiar, unpretentious, comforting, Canadian “soul food”.
The basic nature of that simple scene is what the foundation of our business is built upon.
Fast forward fifteen years later. Pierre meets Karen Faiello and together they build a family of five in Rochester, NY. Being from an Italian-American family, she was no stranger to the concept of large family gatherings centered around food… good food.
The Heroux Family home was always a lively stomping ground for friends and family. The kitchen being commonplace for morning drop by coffee dates, ritual nightly dinners and slow weekend brunches.
The family temporarily relocated to Tokyo, Japan in the early 90s where they continued these traditions with new friends of all nationalities, sharing recipes and flavors from around the globe, truly immersing themselves into varying cultures and travel. Karen honed her culinary craft and Pierre became fully disciplined in Japanese business practices. The family moved back to Rochester several years later with a set of skills that would redefine their journey.
Karen is the driving force behind the restaurant’s existence. Her vision came to life in 2003 when she inspired Pierre to take a leap of faith with her; to create a business of their own, a niche concept based on their family’s heritage, experience overseas and an innate passion for family.
We call our space “progressively traditional” as our concept to a CORE is built on familial, approachable, comforting ground, yet transcends into a space that is absolutely current and adaptable to today’s trends.
We like to call that kind of thing, homespun.
We welcome you into our home and hope you love our creations as much as we do.
Little Pierre (right) with his twin brother, Paul and sister, Danielle
Little Pierre (left) with his sister, Danielle and twin brother, Paul
Meet the team.
Karen Heroux, Co-Founder
Pierre Heroux, Co-Founder & CEO
Michelle Conlon, HR Director
Nicole H. Williams, Marketing Director
Robert Yacavonis, Corporate Executive Chef
Gregg Galuska, Operations Director
Karen Zurbruegg, Catering & Private Events Director
Amber DeMarzio, Catering & Private Events Coordinator
Ben Empey, Culture Coach
Join Our Team
Careers
More money, better hours.
We know, the restaurant industry is a grind, but it’s been our mission since we opened our doors in 2003 to make sure our people feel special.
Open 8am - 8pm most days, we’re all about work-life balance. No super late nights here! Aside from your regularly scheduled time off, we’re closed on Tuesdays to make sure we all get that well deserved rest - so no one will call you in to work on Tuesdays. Promise.
We are closed on Thanksgiving and Christmas Day. We close early, at 3pm on most “picnic holidays” so you can get home to your family bbq.
Our family is first, and so is yours! For that reason, we do our best to offer competitive pay and compensation benefits based on eligibility: HEALTH, DENTAL, 401K, PTO and MORE.
Our values are an integral part of who we are and how we operate as a team, business and a family, so we provide culture training to ensure those values and our mission is being met. Leadership training is available for management positions to continue growth of all management in our organization. You’ll often find Pierre on those calls. It is never too late to learn.
We’re always hiring and look forward to meeting new faces.
Qualifications: While we like when you come to us with experience, we do offer robust on-the-job training. We like to hire good humans.
Tell us a bit about yourself!