Pierre Heroux, co-founder Simply Crêpes, LLC, which currently operates in three locations around Rochester. He has more than 25 years of practical business experience with a strong background in finance, customer service, international business, quality and manufacturing operations. Mr. Heroux previously worked at Bausch & Lomb and KPMG domestically and internationally.  Mr. Heroux, has a BS in Accounting from Saint John Fisher College and an MBA – New Venture Management and Entrepreneurship from the William E. Simon Graduate School of Business at the University of Rochester.

Mr. Heroux is currently a director for the New York State Restaurant Association – Rochester Region. He has been making crepes since the age of 12, when he learned the art from his father. The crepe recipe served at the restaurant is an old family recipe passed down through many generations. Mr. Heroux is married, has three children, and resides in Canandaigua, NY.

Karen Heroux, co-founder Simply Crêpes Café, has more than 20 years of practical business experience. Karen Heroux previously worked at Wegman’s Food Markets store operations customer service and front end operations and at corporate headquarters finance and collections department.  Mrs. Heroux, has an Associate Degree from Monroe Community College.

Mrs. Heroux has served as the president of the Pittsford Welcome Wagon and as a volunteer numerous other school and civic organizations.

Nicole Heroux, Director Business Development

Nicole Heroux spent her childhood watching in awe, the culinary concoctions filled with fresh ingredients, that her mother created in her kitchen. As a young girl living in Tokyo, she experienced an abundance of Asian flavors and became familiar with the various cooking techniques picked up along their travels.

When Simply Crêpes, LLC was founded in 2003, Nicole continued to develop her knowledge of food and the restaurant operations while pursuing a higher education at St. John Fisher College. After obtaining a BS in Business Administration in 2006, she moved to Manhattan where she worked amongst Wall Street’s finest at Bear Stearns in Government Trade Operations and J.P. Morgan in Large Corporate Multinational Cash Management. Her love of food and family ties brought her back to Simply Crêpes in 2009, where she now holds a role in business development – focusing on new venture opportunities, strategic development, operation management, marketing and event management.

Michelle Heroux also spent her childhood enjoying terrific meals at home with her family as well as traveling the world experiencing different cultures. After wandering through and admiring endless vendor stands at the Shrine Sales in Tokyo, Michelle’s favorite treat was always the fresh fruit and vanilla ice cream crepe stands that appeared at the exit of the Shrine.

The crepe stands of Tokyo were vivid in Michelle’s mind in April of 2003 when she helped create the concession concept of Simply Crepes. Since then, Michelle has worked her way up within the company while achieving her Bachelor’s Degree in Psychology at the University of Rochester. Since graduating in 2008, Michelle has held the role of General Manager of Simply Crepes of Pittsford while actively developing into the role of Director of Human Resources.  

Michelle Heroux also spent her childhood enjoying terrific meals at home with her family as well as traveling the world experiencing different cultures. After wandering through and admiring endless vendor stands at the Shrine Sales in Tokyo, Michelle’s favorite treat was always the fresh fruit and vanilla ice cream crepe stands that appeared at the exit of the Shrine.

The crepe stands of Tokyo were vivid in Michelle’s mind in April of 2003 when she helped create the concession concept of Simply Crepes. Since then, Michelle has worked her way up within the company while achieving her Bachelor’s Degree in Psychology at the University of Rochester. Since graduating in 2008, Michelle has held the role of General Manager of Simply Crepes of Pittsford while actively developing into the role of Director of Human Resources.  

Bio of Dara Trent coming soon!